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English - 280 pages - ISBN-10: 0761913149 - ISBN-13: 9780761913146

4/5 by 92 votes

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The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

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Reviews

Anonymous

Sarah Tremblay

This is one of the best books that I have read so far in my life. You won't be disappointed.

Ivan Thompson

Nice It has a nice story about how to always let go the past and fall in love.

John Ivan

Enjoyed the whole book can't wait to read the whole series.

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