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English - 280 pages - ISBN-10: 0761913149 - ISBN-13: 9780761913146

4/5 by 105 votes

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The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

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Reviews

Anonymous

Ivan Tremblay

Very good book...U will get to understand him so much better.

Demotte Mercado

Exciting to read and hard to put down

John Johnson

Incredible This book took over my life and I could not put it down.

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