Download Shoptimism Free Books - Read Books

Download Shoptimism Free Books

Status : AVAILABLE

Format : PDF,EPUB,DOCX,DOC,MOBI

Simon and Schuster

English - book pages - ISBN-10: 1439160619 - ISBN-13: 9781439160619

4/5 by 96 votes

Subscribe NowFree

Get FREE 30 Days by Clicking The Button Below!

↓↓↓↓

Unlimited Books, All In One Place. FREE To Try For 30 Days. Subscribe To Read Or Download. Start Your FREE Month Now!


In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.

468x60

How it works:

    1. Register a FREE 1 month Trial Account.
    2. Download as many books as you like (Personal use).
    3. Cancel the membership at any time if not satisfied.

Reviews

Anonymous

Ethan Cunningham

This is one of the best books that I have read so far in my life. You won't be disappointed.

Demotte Ivan

Exciting to read and hard to put down

John Johnson

Enjoyed the whole book can't wait to read the whole series.

300x250

Recent Books

Dragons and Silk
Dragons and Silk
Teresa Coleman
Some of the finest silk embroideries were made for the Imperial Court in the Forbidden City, where a mandarin in a dragon robe carried the power of...
Spider-Man/Deadpool Vol. 1
Spider-Man/Deadpool Vol. 1
Joe Kelly
The Webbed Wonder and the Merc with a Mouth are teaming up for their first series EVER! It's action, adventure and just a smattering of...
Automobile Electrical and Electronic Systems
Automobile Electrical and Electronic Systems
Tom Denton
This textbook will help you learn all the skills you need to pass Level 3 vehicle electrical and electronic systems courses or related modules from...
Season of Ghosts
Season of Ghosts
Ruskin Bond
It Is Said That If The Smell Of The Himalayas Creeps Into A Man S Blood, He Will Return To The Hills Again And Again, And Will Strive To Live Amongst...
Sandman
Sandman
Neil Gaiman
There is a dark king who rules our dreams from a place of shadows and fantastic things. He is Morpheus, the lord of story. Older than humankind...
Super Graphic
Super Graphic
Tim Leong
The comic book universe is adventurous, mystifying, and filled with heroes, villains, and cosplaying Comic-Con attendees. This book by one of Wired...
Science and Golf IV
Science and Golf IV
Eric Thain
The fourth World Scientific Congress of Golf, to be held in St Andrews in July 2002, will bring together all of the world's leading golf researchers....
Fractals Everywhere
Fractals Everywhere
Michael F. Barnsley
This volume is the second edition of the highly successful Fractals Everywhere. The Focus of this text is how fractal geometry can be used to model...
Slade
Slade
Victoria Ashley
My name is Slade Merrick and I’m a sex addict . . . I’ve been told it’s a problem. But I see it as a passion. Something that I’m good at. And...
Domicide
Domicide
Douglas Porteous
Media reports describing the destruction of people's homes, for reasons ranging from ethnic persecution to the perceived need for a new airport or...